Niche Marketing – Five Easy Steps To Finding A Niche Market For Your Business

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Five Easy Steps To Finding A Niche Market For Your Business

Niche markets are specific areas of any industry that can be worked to find specific customers and clients helping you avoid competing with the large corporations within your industry. Niche marketing expands upon that idea to bring you a marketing plan and opportunities to utilize the concept above. The hardest and most important part of any niche business or niche marketing plan is to finding the niche market your business fits into.

When considering the niche market your business fits into, it’s important to look at some particulars of your business. The industry, target audience or clients, products or services and price points all play a huge role in finding your niche market. For this article, the example business will be a business supplying high end knits and knitting accessories in an online only business and store.

Step One: Understand your industry.

This may seem extremely basic, but it is so important to understand the larger industry you are a part of and how that industry breaks down. Without this knowledge, the idea of finding your niche market can be overwhelming. Using our example business, the larger industry is textiles, from there we get fashion, manufacturing, design, consumer based, materials, on and on. A knitting supply business is a consumer-based business offering materials, so you need to focus down to that, then move to step two.

Step Two: Find your niche.

One you know the category or section of your industry, it’s a little easier to see where your business fits into the scene of things. Think about your target audience to narrow your niche area down even more. If you only offer high end knitting supplies, then your customer base and focus shrinks to high end knitters and fashion houses/designers.

Step Three: Narrow your business down.

What this means is simply make sure you really are catering to a niche area. A niche is much more than a fabric store, it needs to be very specific and target only a small sector of the industry you are in. In our example, that is solved by offering only high end products for knitters, instead of sewers of all types.

Step Four: Find niche marketing opportunities in your niche area.

Research knitting resources and find out all the marketing information about those resources. This could and should include publishing, media, online presence and web page. If you have an online store and other special features (talked about later), even better.

Step Five: Find out what competitors are offering and offer more.

What this means is check out other businesses offering high end knitting supplies and see what their business and site consists of. You will both likely have an online store, support and customer service, but if they don’t offer online tutorials and knitting videos, you should! This is an opportunity to narrow your niche a little more and find an even more specialized customer without losing broader customers.

By: Wright, Jude

Article Directory: http://www.articledashboard.com

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Jude Wright is the owner of the Recipe Script found at recipescript.com . Recipe website niches are among the most popular and profitable niches on the Internet. Pick up her new free ebook, "30 Day Success Plan."

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Niche Blueprint System

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Niche Blueprint – Finding A Profitable Niche For Your Niche Marketing Strategy

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Finding A Profitable Niche For Your Niche Marketing Strategy

Niche marketing is crucial today if you are to survive in the online business world. Unless you have been gifted with special hindsight of being able to compete with the likes of Amazon.com and Ebay, you’re better off focusing on a specific niche. If your aim is to making money online, not only do you need to focus on a niche but you need to find a “profitable” niche.

So, the golden question is: how DO you go about finding a profitable niches?

Niche researche - how to find profitable keywords for your niche blueprint

Well, unfortunately, there is no easy way. You will have to do your homework. Here are some tips you may want to consider when looking for that profitable niche.

* Keyword research

If you’ve been online for awhile, you’ll probably already know what keyword research is. Keyword research, in its basic form, is simply to type in a general word into a keyword research tool and looking at the results.

What you’re looking for are keywords that have a good number of searches (i.e. people are actually interested in the niche) but you don’t want to be targeting a keyword that’s too general and too popular.

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When you’ve found a keyword you think would be good to target, do a quick search on Google for the keyword. Look at the results. If the results are conquered by big important site such as Amazon, Ebay and Wikipedia, you’re probably better off with another keyword. This would high likely mean that you have to work hard to get your site in the first page of the search engine results for that keyword.

* Commercial intent

Not all keywords are equal. With respect to commercial intent. Commercial intent is simply the probability that the searcher has an intent to buy something. Someone who types in “order cooking set online”, for example, is more likely to buy than someone who types in a phrase like “open source blog script”.

So, what you’re after are keywords that show that there’s a high chance that the searcher is out to buy something. This may not necessarily be limited to the actual keyword. It could be just the niche itself.

There you go. This should help you start off on the right foot when looking for a profitable niche. Just remember that getting yourself in a profitable niche is the first step that will increase your chances of you making money from it. So take your time with this. Get this right, and you’re on your way to a successful niche business.

By: Bina Omar

Article Directory: http://www.articledashboard.com

Bina runs the Lazy Site Builder, an easy site builder that helps newbies build a niche site in under 10 minutes. Start profiting from Adsense and affiliate programs the easy way at www.lazysitebuilder.com

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Niche Blueprint – Where To Find Hot Niche Keywords

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SEO – Where To Find Hot Niche Keywords

Advice on where to find hot keywords for niche marketing that can enhance your overall attempts to write effective search engine optimized (SEO) copy.

If you’re interested in creating "niche sites" and want to see the top ten lists and top 50 lists that describe what people are interested in on the Internet check out these helpful web tools online. It is also possible to buy lists off the Internet.

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Lycos 50 Daily Report: This site gives you the top 50 search terms as well as the top 50 sites that are being viewed for a 24 hour period This may give you some inspiration as to what types of sites and keywords might attract buyers in the future. One caveat is that the keyword or topic that is most popular today is not necessarily the most popular one for tomorrow. Using your gut instincts and marketing savvy is still necessary to determine the next big thing.

MetaCrawler: – This site gives you the top searched sites in both a filtered (family friendly) and filtered modes. These show you what searches are happening in real time so you can pick up on hot and popular trends. Like the Lycos 50 site you need to be a good predictor of trends once you know the present trends.

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These keyword sites can help you decide what is hot, not only in terms of products but also in terms of creating an informational site. Many Internet marketers build entire sites around one popular key word.

Remember that you want to use the keywords that are used the most often by web users to determine the nature of an informational product or a new site but you don’t want to necessarily use them as your keywords in your copy. The number of times a term is searched in a month is defined as keyword popularity and a word that is too popular in terms of copy is not good for business as it brings traffic but not necessarily buyers to your site.

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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Niche Marketing – The Proper Niche Research

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The Proper Research: Niche Market

If you plan on looking at a niche market for your business you need to know what kind of business the niche represents and whether or not you can sustain yourself on it. This requires a lot of research beforehand, which will be based on a few specific questions. Here is a sample of what some of those questions need to be.

The first is the size of the niche. There is no definitive size for niche markets. They vary just about as much as any market can vary. Yes, niche markets are by default smaller than a normal market, but what exactly does that say about the size? A niche market within a massive mainstream one can still be a very large market, whereas a niche market within an already small market might amount to hardly any potential customers in total.

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This leads into the next point, which is how much money can be made from this particular niche. Size and financial stability are not always one in the same. There are some very small niche markets, but the products a company sells to the niche have a high enough profit margin that they do not need very many customers. Obviously other markets will be just the opposite. Focus on the size of the market in relation to the amount of money that can be made off of each sale.

Next ask yourself how large of an area does this market cover. I mean this in a very literal sense too. Many companies who focus on niche markets are smaller companies without the resources for a lot of travel. For marketing purposes you will need to know the area you have to cover.

If you are using flyer printing as a more cost effective form of marketing and you intend to hand them out yourself, will your niche market be in a small enough area to make this viable? If the market is spread out over a great distance you would have to use direct mailing with your flyer printing rather than handing them out by hand in person. Gauge how big of an area you will be covering, and what kind of money you have to afford the needed advertising for this.
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Lastly, how much room for growth is there? Some niche markets have a habit of expanding with amazing speed, turning swiftly into a mainstream market if the right company knows how to nurture it. Other niche markets are more stagnant and not meant to grow very much.

You can get by on a market without growth, you can just be certain that you have to turn to other areas if you wanted to eventually expand.

All good businesses are based on heavy research ahead of time to be sure that they can sustain themselves. Do not jump into something as large as opening your own business without first knowing what is going to be involved.

By: Janice Jenkins

Article Directory: http://www.articledashboard.com

 

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Best Niche For Internet Marketing

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Find Your Niche With Long Tail Keywords And Make Money Online

Chris Anderson, executive editor of Wired magazine, coined the phrase "The Long Tail" in 2004 to describe the key principle behind niche marketing strategies that companies like Amazon.com used to build sales on the Internet.

While Amazon leads the way when it comes to selling books to a wide range of niches, anybody can build a successful business focusing on just one or two niche markets on the Internet. You don’t need to go for the whole tail. You can find a very comfortable position for yourself by choosing just one section, or sub-section, of the tail and "dominating your niche" by focusing all your marketing effort on it.

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By focusing on a single niche you will also quickly build up a reputation for yourself as an expert in your chosen field.

So, what must you do to find a niche and dominate it?

First of all, find something you know a lot about, something that interests you and that you would enjoy talking to others about.

Once you have found an area of interest it is time to drill down to specifics. Being specific is one of the keys to niche marketing. The long tail is long precisely because it extends over a huge range of specific interests. Your aim should be to find a specific niche that is small enough for you to dominate, but large enough for you to establish yourself as an expert and make a good living in.

Let’s say you are interested in games. "Games" is a huge category so "board games" is an improvement but you are still faced with a huge amount of choice, so narrow it down further to something more specific such as "German board games".

This would serve as your primary niche and if possible should be incorporated into the name of your website, i.e., German-Board-Games.com or germanboardgames.com.

long tail keywords research

You now have the exciting choice of deciding whether to buy and sell physical games, or whether to make your own product such as an ebook about the German gaming scene, or a series of ebooks each dealing with a particular German board game.

Trading in physical products from your niche site is a good thing to do if you have time to deal with purchasing, packing and shipping as well as customer enquiries. Women have been longing for if amerikabulteni.com purchase cheap viagra has been manufactured for the treatment of their female sexual dysfunction is starting to be treated by using medications that were developed for male sexual dysfunctions. Acute prostatitis and chronic bacterial prostatitis are two types of the disease caused have a peek here purchase generic levitra by bacterial toxins from necrotic pulp, restorations that have not been answered yet, make sure to take those questions with you to the test and the nurse, doctor or technician will be able to answer them for you. A single dose of Kamagra soft tablet is enough to achieve a satiating discount viagra the usa climax. You can kill uk viagra online cancerous cells and eliminate wrinkles by properly choosing your diet rich in nutrients and will help you maintain a healthy weight. Selling physical products to a niche also opens up sites like eBay for your business.

However, there are only so many units of product that a single person can turn around, so if you go down this route you will either have to stay small or begin hiring staff at a certain stage as your business develops.

Making your own information product will require a lot of research and writing for no immediate return. However, once you have your information product up on your site you can sell it again and again without having to worry about handling stock. This gives your business more scope to expand without your having to employ any more staff.

In addition to these two options, you may want to find some niche-relevant affiliate programs to promote in order to generate extra revenue. If you sell an ebook, having a related affiliate product to sell on the back end is an excellent profit-boosting strategy.

Your aim is now to make your site the top destination for people looking for online information and about "German board games" or whatever your chosen niche happens to be. As a niche marketer you don’t have to compete with the marketing giants and sell to the whole world. All you want is to attract a few hundred people to your site each week and work on turning those visitors into customers and those customers into fans.

By setting up a website that pitches to a well defined niche somewhere on Chris Anderson’s Long Tail you stand a much better chance of succeeding online and dominating your chosen market.

By: Darrell Howell

Article Directory: http://www.articledashboard.com

Darrell Howell is an Internet Marketer and Blogger. Check out his Blog at www.blueridgemoney.info Sign up for a free Internet Marketing Newsletter here.

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