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Selecting a Niche That’s Right for You
When marketing online your first step is usually selecting a niche in which to work. Niche marketing involves plenty of market research in advance in order to select the most profitable and in demand products for you to promote. Read more on how best to position yourself for minimal competition while maximizing your income.
Most everyone starting out in the field of internet marketing has heard the advice of selecting a niche, selecting the ‘right’ niche for you, or even dominating a sub niche. Well how do you identify a niche in the first place let alone finding the ‘right’ one for you?
A niche is simply a ‘category’ of products or services that serve related purposes. Broken down further each niche can contain smaller niches within them such as in the case of furniture. Furniture in general encompasses those pieces in a room that equip it for more comfortable living conditions such as a sofa, chairs, bed, or any other related item. A sub niche would be more specified such as lawn furniture.
In niche marketing the selection process is critical. You may want to target something you have a passion for. Perhaps even something you have an interest in learning about. Your knowledge base and enthusiasm for the subject will be instrumental in presenting you as an authority.
Still can’t narrow down that market you want to work in? Well conduct a keyword research within one of the markets you’ve already considered. What this further market research will do is uncover other ideas or aspects you may have overlooked. This should set off an entirely new search for you in terms of that particular niche.
Another benefit of doing keyword research is the ability to see how congested or competitive a niche may be by the number of search results that comes up. A key point here is to select a niche that isn’t overly huge (competitive) according to the search results but is still big enough to be profitable. What you’re doing is ‘fishing where the fish are but not necessarily where the other fisherman goes.’
Of course we’re also going to base our niche marketing efforts around particular keywords that are searched upon within that particular niche.
Looking closer we see that if you focus more on keyword phrases (long tail keywords) instead of just keywords we can more deeply define our niche. For example using our previous furniture search case study, instead of targeting ‘furniture’ we can focus on ‘lawn furniture’ or perhaps ‘Adirondack outdoor furniture’ which is even more targeted.
Essentially by doing this we’re further distancing ourselves from the ‘pack’ which means less competition but yet it’s still a profitable market!
Whatever you ultimately choose remember when selecting a niche to be sure you have an interest level that will sustain your enthusiasm since this will make your efforts one hell of a lot easier. This enthusiasm will also be reflected in the quality of your content. Make no mistake about it that this will be noticed by your website visitors.
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For additional success tips and a free guide that demonstrates how to find both profitable markets and products visit:http://affiliatequickstart.com/
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| By TJ Philpott Published: 9/6/2008 |
Tagged with: Niche Blueprint • Niche Blueprint review • Niche Marketing
Filed under: Niche Marketing
