Niche Blueprint – Finding A Profitable Niche For Your Niche Marketing Strategy

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Finding A Profitable Niche For Your Niche Marketing Strategy

Niche marketing is crucial today if you are to survive in the online business world. Unless you have been gifted with special hindsight of being able to compete with the likes of Amazon.com and Ebay, you’re better off focusing on a specific niche. If your aim is to making money online, not only do you need to focus on a niche but you need to find a “profitable” niche.

So, the golden question is: how DO you go about finding a profitable niches?

Niche researche - how to find profitable keywords for your niche blueprint

Well, unfortunately, there is no easy way. You will have to do your homework. Here are some tips you may want to consider when looking for that profitable niche.

* Keyword research

If you’ve been online for awhile, you’ll probably already know what keyword research is. Keyword research, in its basic form, is simply to type in a general word into a keyword research tool and looking at the results.

What you’re looking for are keywords that have a good number of searches (i.e. people are actually interested in the niche) but you don’t want to be targeting a keyword that’s too general and too popular.

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* Competition

When you’ve found a keyword you think would be good to target, do a quick search on Google for the keyword. Look at the results. If the results are conquered by big important site such as Amazon, Ebay and Wikipedia, you’re probably better off with another keyword. This would high likely mean that you have to work hard to get your site in the first page of the search engine results for that keyword.

* Commercial intent

Not all keywords are equal. With respect to commercial intent. Commercial intent is simply the probability that the searcher has an intent to buy something. Someone who types in “order cooking set online”, for example, is more likely to buy than someone who types in a phrase like “open source blog script”.

So, what you’re after are keywords that show that there’s a high chance that the searcher is out to buy something. This may not necessarily be limited to the actual keyword. It could be just the niche itself.

There you go. This should help you start off on the right foot when looking for a profitable niche. Just remember that getting yourself in a profitable niche is the first step that will increase your chances of you making money from it. So take your time with this. Get this right, and you’re on your way to a successful niche business.

By: Bina Omar

Article Directory: http://www.articledashboard.com

Bina runs the Lazy Site Builder, an easy site builder that helps newbies build a niche site in under 10 minutes. Start profiting from Adsense and affiliate programs the easy way at www.lazysitebuilder.com

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Niche Marketing – The Proper Niche Research

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The Proper Research: Niche Market

If you plan on looking at a niche market for your business you need to know what kind of business the niche represents and whether or not you can sustain yourself on it. This requires a lot of research beforehand, which will be based on a few specific questions. Here is a sample of what some of those questions need to be.

The first is the size of the niche. There is no definitive size for niche markets. They vary just about as much as any market can vary. Yes, niche markets are by default smaller than a normal market, but what exactly does that say about the size? A niche market within a massive mainstream one can still be a very large market, whereas a niche market within an already small market might amount to hardly any potential customers in total.

what is niche marketing
 

This leads into the next point, which is how much money can be made from this particular niche. Size and financial stability are not always one in the same. There are some very small niche markets, but the products a company sells to the niche have a high enough profit margin that they do not need very many customers. Obviously other markets will be just the opposite. Focus on the size of the market in relation to the amount of money that can be made off of each sale.

Next ask yourself how large of an area does this market cover. I mean this in a very literal sense too. Many companies who focus on niche markets are smaller companies without the resources for a lot of travel. For marketing purposes you will need to know the area you have to cover.

If you are using flyer printing as a more cost effective form of marketing and you intend to hand them out yourself, will your niche market be in a small enough area to make this viable? If the market is spread out over a great distance you would have to use direct mailing with your flyer printing rather than handing them out by hand in person. Gauge how big of an area you will be covering, and what kind of money you have to afford the needed advertising for this.
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Lastly, how much room for growth is there? Some niche markets have a habit of expanding with amazing speed, turning swiftly into a mainstream market if the right company knows how to nurture it. Other niche markets are more stagnant and not meant to grow very much.

You can get by on a market without growth, you can just be certain that you have to turn to other areas if you wanted to eventually expand.

All good businesses are based on heavy research ahead of time to be sure that they can sustain themselves. Do not jump into something as large as opening your own business without first knowing what is going to be involved.

By: Janice Jenkins

Article Directory: http://www.articledashboard.com

 

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